“Marketing and Product are different ends of the same spectrum. The best Marketers are good Product people and vice versa. Customer Experience is the glue that holds the two together.”
JIM MCDONALD
About Jim
Growing up, I was always fascinated by what my father’s “work.” He was an engineer who worked on electronics for what we know today as “cell phones.” At the same time, he was commissioned to paint portraits for generals in the armed forces.
I inherited this left-right brain balance and decided to combine the two in Architecture school. Upon graduation I soon became enthralled with e-Commerce. Having created what I thought were perfect websites, I asked the question “Why aren’t more users coming?” This propelled me into the real world of Marketing, Technology, & Strategy.
Fast-forward a few years past MBA school, and experience with companies from fortune 100 companies to startups, I’m still fascinated by how our digital experience has blurred the lines with our “real-world” experience, and how it has shaped our impressions of a Brand. I believe a good Marketer is a good Product person and vice versa, and I’ve been fortunate enough to lead strategic initiatives on both the Marketing & Product fronts – always with a strong technology underpinning.
I always look for opportunities to employ creative solutions & real-world tactics to move the needle. If your organization needs help with Marketing or Product help with a “numbers don’t lie” culture, feel free to contact me at jim@slimpixel.com.
Our Services
LEVERAGE OVER 15 YEARS EXPERIENCE IN MARKETING AND PRODUCT MANAGEMENT, TO HELP YOUR ORGANIZATION
Digital Marketing
Social Media Marketing
SEO, PPC, Display
Customer Experience
Lead Optimization
A/B & Multivariate Testing
Brand Position and UVP
NPS & Reputation Management (ORM)
Content Marketing
Design & UX
PR & Earned Media
Web Strategy & Dev
SaaS Strategy
App Strategy & Dev
Product Experience
Conversion Rate Optimization